Your life.
Your choice.
UP2U gives high school students direct, fact-based information about tobacco and nicotine products — through a 45-minute teacher-led classroom session and a 10-week digital reinforcement component designed to fit within the school day.
What is UP2U?
The program combines UP2UTeacher — a 45-minute classroom session — with UP2UDigital, a 10-week digital reinforcement component, to give students accurate information about tobacco and nicotine products, social norms, and industry marketing tactics.
Learn More About UP2U
Who it's for.
UP2U was built to support the people most directly involved in prevention and education.
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Students
Get clear, direct information about tobacco and nicotine products, social pressures, and ways to stay in control of your choices.
Student Resources -
Teachers
Learn how UP2U fits into existing classroom settings through a structured, low-burden implementation model.
Teacher Portal -
Parents and caregivers
Find practical guidance on emerging products, conversation support, and ways to stay informed.
Parent Resources
Why it matters.
High school students face changing tobacco and nicotine product environments, social influences, and mixed messages about stress and use.
UP2U is designed to respond with clear, age-appropriate prevention content that is relevant to today's product landscape.
Real facts.
No lectures.
UP2U uses direct, youth-centered prevention messaging that focuses on informed choices, social norms, and understanding how tobacco and nicotine products are marketed.
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Most students are not using tobacco or nicotine products.
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Stress messaging can be misleading.
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Industry marketing is designed to influence behavior.
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Support matters, and informed choices matter.
Support for the adults who help students every day.
UP2U provides teachers with a scripted session plan, slides, and a smartboard implementation guide. Families receive product awareness resources and conversation support — all designed to complement what students hear in class.
Research-grounded approach.
UP2U was developed through the University of Virginia Center for Tobacco Prevention and Control Research. It is grounded in the Prototype/Willingness Model, Social Norms Theory, and the RE-AIM implementation framework. Preliminary findings from a 520-student pilot study are available. A full-scale Randomized Clinical Trial is ongoing.
This study is conducted by the University of Virginia Center for Tobacco Prevention and Control Research.
Participation is voluntary and anonymous.